The Internet Case Study Book

Cod : 9783836518956

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Detalii produs

How to make your business work online. Featuring 60 success stories, from clients'' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites.

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Descriere

These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.

Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.

Specificatii

Anul publicarii	2010
ISBN	9783836518956
Format coperta	Cartonata
Numar pagini	382
Limba	English
Autor	Rob Ford, Julius Wiedemann
De aceeasi editura	Taschen
CM	97183
DS	D/1#MEGA/2
Goodreads	https://www.goodreads.com/search?q=9783836518956
Dimensiuni	Height: 8.86 Inches, Length: 6.74 Inches, Weight: 2.71 Pounds, Width: 1.34 Inches