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Goodvertising : Creative Advertising that Cares
Detalii produs
Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters--Transparency, Connection, Simplicity,
RRP*
181,19Lei
Preț
48,99Lei
Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters--Transparency, Connection, Simplicity,
| Anul publicarii |
2012
|
| ISBN |
9780500516263
|
| Format coperta |
Hardback
|
| Numar pagini |
256
|
| Limba |
Engleză
|
| Domeniul |
Business, economie și finanțe
|
| Autor |
Thomas Kolster
|
| De aceeasi editura |
Thames & Hudson
|
| Goodreads |
https://www.goodreads.com/search?q=9780500516263
|
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