Virgin by Design

Cod : 9780500022931

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Detalii produs

A celebration of fifty years of daring innovation at the iconic Virgin brand. There is only one brand that could start as a record company and evolve into an airline, a hotel chain, and a space-flight provider—and that brand is Virgin. Because of the daring vision and marketing genius of Richard Branson, Virgin has defied categorization and broken all the rules of business while creating one of the most recognizable companies of all time. This new volume is a celebration of fifty years of bold innovation at Virgin. Lavishly illustrated, it tells the story of the creation and development of a globally respected brand. More than a retrospective, this book gets to the very heart of the Virgin brand, telling the gutsy origin story while examining why audiences and consumers adore all things Virgin. Virgin by Design is for anyone interested in corporate identity, innovation, and stories of breaking the rules. With signature Virgin flair, this book includes chapters on being playful in business, risks without reckl

RRP* 235,12Lei

Preț 179,98Lei

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*RRP este prescurtarea din limba engleza pentru Recommended Retail Price care se traduce in limba romana in Pret Recomandat de Vanzare.
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RRP* 235¹² Lei

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Specificatii

Anul publicarii	2020
ISBN	9780500022931
Format coperta	Cartonata
Numar pagini	328
Limba	English
Domeniul	Design
Autor	Nick Carson
De aceeasi editura	National Geographic Books
CM	96674
DS	MEGA/1
Goodreads	https://www.goodreads.com/search?q=9780500022931
Dimensiuni	Height: 10 Inches, Length: 8.6 Inches, Weight: 3.4392112872 Pounds, Width: 1.5 Inches