The Power of Letterforms

Cod : 9781910065556

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Descriere

This book is an extensive account of the numerous ways in which letterforms affect our everyday lives. Exploring the many different types of letterform, such as handwriting, packaging and advertising design, logo and book design, typography and engraved letterforms. Throughout this book, Sassoon considers the way in which these different letterforms have a profound and persuasive affect on all of us, that we are distinctly unaware of. For example, the ways in which our handwriting is the reflectance of ourselves on paper and the importance of typography and layout for the atmosphere of a design and how that influences the experience of the reader. Letterforms find their way into everyday life, thus this is a fascinating book for all readers. An essential read for those who are in the creative industry, and a useful guide to those with a career involving letterforms. Beautifully illustrated with examples of calligraphy and lettering from Rosemary and other script artists.

Specificatii

Anul publicarii	2015
ISBN	9781910065556
Format coperta	Paperback
Numar pagini	120
Limba	English
Domeniul	Arts & crafts
Autor	Rosemary Sassoon
De aceeasi editura	University of Chicago Press
CM	11014
DS	D/5#BR/4#MEGA/22
Goodreads	https://www.goodreads.com/search?q=9781910065556