Messengers, Stephen Martin, Joseph Marks

Cod : 9781541724389

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Messengers, Stephen Martin, Joseph Marks

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Detalii produs

"In the age of fake news, understanding who we trust and why is essential in explaining everything from leadership to power to our daily relationships." -Sinan Aral We live in a world where proven facts and verifiable data are freely and widely available. Why, then, are self-confident ignoramuses so often believed over thoughtful experts? And why do seemingly irrelevant details such as a person''''s appearance or financial status influence whether or not we trust what they are saying, regardless of their wisdom or foolishness? Stephen Martin and Joseph Marks compellingly explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself. Messengers influence business, politics, local communities, and our broader society. And Martin and Marks reveal the forces behind the most in

RRP* 135,30Lei

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*RRP este prescurtarea din limba engleza pentru Recommended Retail Price care se traduce in limba romana in Pret Recomandat de Vanzare.
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RRP* 135³⁰ Lei

Descriere

"In the age of fake news, understanding who we trust and why is essential in explaining everything from leadership to power to our daily relationships." -Sinan Aral We live in a world where proven facts and verifiable data are freely and widely available. Why, then, are self-confident ignoramuses so often believed over thoughtful experts? And why do seemingly irrelevant details such as a person's appearance or financial status influence whether or not we trust what they are saying, regardless of their wisdom or foolishness? Stephen Martin and Joseph Marks compellingly explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself. Messengers influence business, politics, local communities, and our broader society. And Martin and Marks reveal the forces behind the most infuriating phenomena of our modern era, such as belief in fake news and how presidents can hawk misinformation and flagrant lies yet remain.

Specificatii

Anul publicarii	2019
ISBN	9781541724389
Format coperta	Hardcover
Numar pagini	352
Limba	English
Domeniul	Business & Economics
Autor	Stephen Martin, Joseph Marks
De aceeasi editura	PublicAffairs
Goodreads	https://www.goodreads.com/search?q=9781541724389
Dimensiuni	Height: 9.6 Inches, Length: 6.4 Inches, Weight: 1.2 Pounds, Width: 1.4 Inches