MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!

Cod : 9781455556618

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MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!

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MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight t...

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MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.

In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.

In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.

Specificatii

Anul publicarii	2015
ISBN	9781455556618
Format coperta	Hardcover
Numar pagini	368
Limba	English
Domeniul	Afaceri
Autor	NICHOLAS CARLSON
De aceeasi editura	Grand Central Publishing
CM	80971
DS	D/2#MEGA/4
Goodreads	https://www.goodreads.com/search?q=9781455556618
Dimensiuni	16.5 x 0.0 x 3.2 cm