Covert Cows and Chick-fil-A

Cod : 9781400213160

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Detalii produs

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.

RRP* 121,73Lei

Preț 35,98Lei

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*RRP este prescurtarea din limba engleza pentru Recommended Retail Price care se traduce in limba romana in Pret Recomandat de Vanzare.
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Cantitate

RRP* 121⁷³ Lei

Descriere

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Specificatii

Anul publicarii	2019
ISBN	9781400213160
Format coperta	Hardback
Numar pagini	224
Limba	Englezã
Domeniul	Animale
Autor	Steve Robinson
De aceeasi editura	Thomas Nelson
CM	72643
DS	MEGA/2
Goodreads	https://www.goodreads.com/search?q=9781400213160
Dimensiuni	Height: 9.3 Inches, Length: 6.2 Inches, Weight: 0.88846291586 Pounds, Width: 0.88 Inches