Marketing, John Jessup, Joel Jessup

Name: Marketing, John Jessup, Joel Jessup
Brand: Arcturus Publishing
SKU: 9781839408700
Price: 39.99 RON
Availability: BackOrder

Cod : 9781839408700

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RRP* 108,84Lei

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*RRP este prescurtarea din limba engleza pentru Recommended Retail Price care se traduce in limba romana in Pret Recomandat de Vanzare.
Acest pret este afisat pe carte de catre editura. Se mai numeste si "Pret recomandat de producător".

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RRP* 108⁸⁴ Lei

Descriere

This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: Management, Market research, Product development, Buyer behavior and the impact of popular culture, ethics and social responsibility, Digital marketing including social media and SEO, Retail - in all its many forms, How lockdown and the global pandemic has changed the world of marketing. Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. -- Provided by publisher.

Specificatii

Anul publicarii	2022
ISBN	9781839408700
Limba	Engleză
Domeniul	Business, economie și finanțe
Autor	John Jessup, Joel Jessup
De aceeasi editura	Arcturus Publishing
CM	91731
DS	MEGA/1
Goodreads	https://www.goodreads.com/search?q=9781839408700