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Detalii produs
Retail a!pocalypse now! -- A tale of two bankruptcies -- The great stores meltdown -- No longer a nation of shopkeepers -- Dark satanic malls -- My kingdom for a horse : the knock-on impact on branded suppliers -- The next big short? -- Killing more jobs than China -- A global problem -- The impact of public policy -- The causes of the crisis in retailing -- The classical retailing model -- The rise of e-commerce -- The broader impact of the technological revolution -- The generational revolution -- The death of brands -- Passing peak consumption -- Conquering the final mile -- The dawn of a virtual world -- This is your fridge talking -- Algorithm-n-blues -- Veni, vidi, 3D -- See you later, incubator -- Direct is best -- Retail derailed -- Bankers away! -- Can the last one out switch off the lights? -- How to save retail -- The importance of simplicity -- Go with the flow -- Cannibalise, cannibalise, cannibalise! -- Lean and mean -- Brand theatre -- The third space -- Re-tech -- Becoming the conversation --
Retail a!pocalypse now! -- A tale of two bankruptcies -- The great stores meltdown -- No longer a nation of shopkeepers -- Dark satanic malls -- My kingdom for a horse : the knock-on impact on branded suppliers -- The next big short? -- Killing more jobs than China -- A global problem -- The impact of public policy -- The causes of the crisis in retailing -- The classical retailing model -- The rise of e-commerce -- The broader impact of the technological revolution -- The generational revolution -- The death of brands -- Passing peak consumption -- Conquering the final mile -- The dawn of a virtual world -- This is your fridge talking -- Algorithm-n-blues -- Veni, vidi, 3D -- See you later, incubator -- Direct is best -- Retail derailed -- Bankers away! -- Can the last one out switch off the lights? -- How to save retail -- The importance of simplicity -- Go with the flow -- Cannibalise, cannibalise, cannibalise! -- Lean and mean -- Brand theatre -- The third space -- Re-tech -- Becoming the conversation -- The price is right -- Inclusive is the new exclusive -- Virtuous reality -- The hacker way -- Reinventing shared shopping spaces -- Advice to governments -- Summary : the new rules for survival
| Anul publicarii |
2019
|
| ISBN |
9781472965103
|
| Format coperta |
Hardback
|
| Numar pagini |
336
|
| Limba |
Engleză
|
| Autor |
Mark Pilkington
|
| De aceeasi editura |
Bloomsbury USA
|
| CM |
94513
|
| DS |
MEGA/2
|
| Goodreads |
https://www.goodreads.com/search?q=9781472965103
|
| Dimensiuni |
Height: 9.3999812 Inches, Length: 6.59 Inches, Weight: 1.46386941968 Pounds, Width: 1.1 Inches
|
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