Dark Social

Cod : 9781472983121

Adauga in Wishlist

-74%

Detalii produs

An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. From Donald Trump''''s outrageous tweets to the impact of the GRU (Russia''''s military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to ''''fake news''''. The negative impact of soci

RRP* 151,25Lei

Preț 38,99Lei

Stoc : 0

0 (0 review-uri)

Preturile includ TVA.

*RRP este prescurtarea din limba engleza pentru Recommended Retail Price care se traduce in limba romana in Pret Recomandat de Vanzare.
Acest pret este afisat pe carte de catre editura. Se mai numeste si "Pret recomandat de producător".

Cantitate

RRP* 151²⁵ Lei

Descriere

An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'. The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred. Drawing upon fascinating case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.

Specificatii

Anul publicarii	2021
ISBN	9781472983121
Format coperta	Cartonata
Numar pagini	289
Limba	English
Domeniul	Stiinte sociale
Autor	Ian MacRae
De aceeasi editura	Bloomsbury USA
CM	90422
DS	MEGA/1
Goodreads	https://www.goodreads.com/search?q=9781472983121
Dimensiuni	Height: 9.39 Inches, Length: 6.2700662 Inches, Weight: 1.25222564816 Pounds, Width: 1.1598402 Inches