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72,16Lei
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25,99Lei
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".
As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:
?Defining-Define the problem you're trying to solve.
?Borrowing-Borrow ideas from places with a similar problem.
?Combining-Connect and combine these borrowed ideas.
?Incubating-Allow the combinations to incubate into a solution.
?Judging-Identify the strength and weakness of the solution.
?Enhancing-Eliminate weak points while enhancing strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
| Anul publicarii |
2011
|
| ISBN |
9781592405800
|
| Format coperta |
Brosata
|
| Numar pagini |
304
|
| Limba |
Engleză
|
| Domeniul |
Psihologie și dezvoltare personală
|
| Autor |
David Kord Murray
|
| De aceeasi editura |
National Geographic Books
|
| Goodreads |
https://www.goodreads.com/search?q=9781592405800
|
| Dimensiuni |
Height: 7.97 Inches, Length: 5.21 Inches, Weight: 0.54 Pounds, Width: 0.8 Inches
|
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