Align

Name: Align
Brand: Ixia Press
SKU: 9780486816456
Price: 39.96 RON
Availability: BackOrder

Cod : 9780486816456

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Detalii produs

"Align" de Laura Marie Reese este o carte esențială pentru companii, axată pe înțelegerea nevoilor clienților. Autoarea oferă ghiduri pas cu pas pentru desfășurarea întâlnirilor față în față care solicită feedback valoros și tehnici simple pentru a descoperi perspective semnificative asupra nevoilor clienților, cultivând o mentalitate de aliniere în cadrul echipei. "Align" by Laura Marie Reese is an essential book for companies, focused on understanding customer needs. The author provides step-by-step guides for conducting face-to-face meetings that solicit valuable feedback and simple techniques to uncover meaningful insights into customer needs, fostering an aligning mindset within the team.

RRP* 121,55Lei

Preț 39,96Lei

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*RRP este prescurtarea din limba engleza pentru Recommended Retail Price care se traduce in limba romana in Pret Recomandat de Vanzare.
Acest pret este afisat pe carte de catre editura. Se mai numeste si "Pret recomandat de producător".

Cantitate

RRP* 121⁵⁵ Lei

Descriere

"Align" by Laura Marie Reese is a comprehensive guide for businesses striving to truly understand their customers' needs. Reese navigates the complexities of customer interactions, particularly in business-to-business contexts, and offers a clear, actionable strategy for improving engagement and extracting valuable insights. The book emphasizes the importance of cultivating an aligning mindset within the company, starting with defining clear roles for each team member. Reese provides detailed methodologies for running effective customer alignment meetings, ensuring that companies can overcome challenges like confirmation bias and other obstacles to honest understanding. Drawing from her successful experience at Altera, where she developed strategies that led to the creation of highly successful products, Reese shares tools that can be applied across various industries to achieve a profound understanding of customer requirements. "Align" not only focuses on the "what" but delves deeply into the "why" behind customer needs, promoting intellectual honesty and a unified team approach. This book is a valuable resource for any organization looking to align their efforts with their clients' true desires, ultimately leading to better product development and business success.

Specificatii

Anul publicarii	2019
ISBN	9780486816456
Numar pagini	272
Limba	Engleză
Domeniul	Business, economie și finanțe
Autor	Laura Marie Reese
De aceeasi editura	Ixia Press
CM	82914
DS	MEGA/2
Goodreads	https://www.goodreads.com/search?q=9780486816456